Tidelands Health Wins More Than 20 National Advertising Awards
Tuesday, May 15th, 2018
The Tidelands Health marketing and communications team has earned more than 20 national awards, including a prestigious Best of Show, in the 35rd annual Healthcare Advertising Awards.
Tidelands Health won 21 awards in the contest, which is the oldest and largest health care advertising competition in the U.S. More than 4,000 entries were received, and just 18 entries were selected as Best of Show for "overall excellence and breakthrough advertising.”
Tidelands Health was recognized as Best of Show for the health system’s “Better Is” newspaper advertising campaign, a 14-part series aimed at promoting healthy lifestyle choices within the community. The campaign combined inspirational messages, custom graphic design and factual information to encourage people to eat healthy, stay active, manage stress and take other steps to care for themselves.
Other Best of Show winners included Kaiser Permanente, Stanford Health Care and Penn Medicine.
“It’s humbling to join such major organizations in winning a Best of Show award,” said Amy Stevens, vice president of marketing and communications for the health system. “Still, our greatest satisfaction comes from the success of the campaign in promoting health and wellness within our community.”
In addition to the Best of Show honor, Tidelands Health earned six gold awards (of 360 given nationally), six silver awards (of 317 given nationally), three bronze awards (of 280 given nationally) and five merit awards. Gold-winning entries included:
The health system’s “See it Safely” campaign around the Aug. 21, 2017, total solar eclipse
An integrated marketing campaign highlighting the health system’s mission and vision
A custom “Be Her” logo used at the Women's Leadership Conference hosted by Coastal Carolina University
A custom T-shirt design used at the health system’s “Night of a Thousand Steps” event in late December at Brookgreen Gardens
Entries were evaluated by a national panel of judges based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.
Other organizations winning awards in the competition included Geisinger Health, Henry Ford Health System, Novant Health, John Hopkins University School of Medicine, LifePoint Health and MD Anderson Cancer Center, among others.
The entries submitted by Tidelands Health were created entirely by the health system’s in-house marketing and communications team without involvement of a third-party advertising agency.
The team has repeatedly won state and national awards for the quality of its work. Earlier this year, for example, the department won 12 awards, including two first-place honors, in the South Carolina Press Association’s annual competition for newspapers and associate members.